Georgia Otters

Graphic Design

Project Overview

This project was centered around designing a brand manual with full guidelines and visual applications. The basis for the design of Georgia Otters is a hockey team based out of Atlanta Georgia bringing back that iconic 90s theming and feel to the team as a call back to the original roots of the Atlanta thrashers who played from 1999-2011. This brand manual includes designs for all types of materials from jersey's, digital signage, and way-finding materials.

Methodology

Mission Statement
At the Georgia Otters, our mission is to bring the Stanley Cup to Georgia while fostering a competitive spirit, dedication, pride, teamwork, and community involvement. We strive to build upon the existing hunger for hockey in Georgia and be an inclusive and welcoming part of the NHL community. Our fans inspire us, and we're committed to winning on and off the ice.

Vision
The Georgia Otters are ready to make their mark in the NHL. Our ultimate goal is to bring the Stanley Cup to Georgia, and we're committed to fighting and winning with a competitive spirit. We're dedicated to building upon the already existing hunger and desire for hockey in Georgia, and we're proud to be a part of the NHL's inclusive and welcoming community. Our fans inspire us to bring hockey back to Georgia for all to enjoy. With hard work, teamwork, and community involvement, the Georgia Otters are ready to win on and off the ice. Join us on this journey as we make history together.